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For one thing, the make's once-exclusive market niche had all but disappeared by 1940 due to upward price escalation from Buick, which LaSalle had increasingly come to resemble. That reflected a second reason, corporate cost considerations, which dictated increasing mechanical and structural commonality among GM's various car lines as the Thirties waned. But the final and most telling reason in LaSalle's demise related to label. As Packard had shown with the One-Twenty, the best way to move a middle-class car was to market it with a high-class brand. It took a few years, but Cadillac finally got the message.