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Three hours and fifteen minutes after the first green flag, Richard Petty crossed the finish line, in first place. Behind him was Jimmy Pardue in another Plymouth. Right behind him was Paul Goldsmith with yet another Plymouth. A 1-2-3 sweep. Exaltation sweep through the entire Chrysler Corporation camp, but nowhere was the pride in product bigger than at the Plymouth division. Right after the race, banners, flags, jackets, hats, pins and dozens of other memorabilia broke out all over the Plymouth factories, as well as at the Chrysler Corporate offices. In fact, the very next day, hundreds of buttons appeared throughout the corporate headquarters that read: "Total What?" It was a mimic in response to Ford's 1964 ad campaign that said "Total Performance."