US-CAR-Forum.at

After a massive promotional campaign, which included multi-page "teaser" ads in major national magazines, some 2.5 million Americans poured into Edsel dealerships on "E-Day", September 4, 1957. But it was quickly apparent that few cars were actually being sold. The public expectation was much higher than the car could live up to, and sales reflected the disappointment.

The Birth of an Idea

Roy Hollander came upon the interchangeable parts idea while working as a car salesman at the start of the Depression. He?d offered a customer $75 in trade credit for 1919 Diamond Truck that had little more than an engine, gears and wheels. After several unsuccessful attempts to sell the relic, Hollander approached an auto wrecker with the hope of recouping a portion of his investment. The man handed him $100 for the remains, explaining that the salvageable components would be sold for reuse on other vehicles at a handsome profit.

A few years later, with their music careers still on hold and jobs scarce, Hollander and his wife began a year-long study on which parts from which vehicles were interchangeable. Their plan was to sell their findings to "auto wreckers, mechanics, garages and anyone else who was interested" in the reuse of auto parts. Their concept of "recycling" used auto parts was decades ahead of their time.